West Coast vs East Coast

I was sitting in a clothing store while Jill tries on some new work clothes. (She just got her hair cut today, and apparently the trim requires some cute pants and a spring-colored jacket ;-) ) And thinking about the basketball game we watched last night on Idaho Sports dot com (or something like that).

They showed some commercials and had radio-ad voice overs during the game with local companies (some frozen yogurt chain that was expanding) and big chain stores (like Les Schwab Tires).

One of the Les Schwab commercials mentioned something about Free Beef. And I thought - this probably wouldn't fly well with segments of the East Coast audience; they're probably not likely to get new tires because they can get some beef to feed their growing family with. But they may be interested in (properly inflated) tires made from partially recycled materials that they could pay additional fees for to offset their carbon usage.

(ASIDE: Not really sure how that works - or if it applies to this situation - but we were looking at British Airways tickets from Dulles to Heathrow (that were $250 one way) that had a check-box during the ticketing option where you could voluntarily add a few dollars per ticket to offset your carbon usage. Apparently. They were the first airline to offer that http://www.britishairways.com/travel/csr-your-footprint/public/en_gb . )

Anyway - just made me think about some of the West vs East differences I've noticed.
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